[more speculation than anything else, but this is one of many reporters thinking along the same lines]One prediction
Miami won't be the only team from Florida trying to make a splash coaching hire this offseason.
The Buccaneers have spent considerable time over the last five years trying to expand their market, even going to the home country of their sister franchise, Manchester United, to try to pull it off. New Jaguars owner Shahid Khan already has discussed similar maneuvering.
One way to quick-fix small-market problems is to bring in a big-city type of coach.
It worked wonders for the Glazers with Jon Gruden -- at first, anyway. It could work for both these teams now, too, in getting fans to the gate.
A word of caution, though, would be that whomever that big name is, he'd better win, because the bloom comes off the rose awfully quick in the NFL. For instance, in Washington, I think Shanahan now is employing the right approach, slow-building the operation through the draft. But people don't show up to watch kids mature, something that was pretty evident in my two trips to FedEx Field over the past month, with the place overrun with Jets and Cowboys fans. Doesn't matter that a foundation is being laid by Shanahan and Co., or that the team isn't very far off at all.
The key long-term is, and always will be, winning. That doesn't happen, and your big name will quickly be viewed as a bloated salary, and the calls for the next coach will be on their way.
Which puts you right back where you started.