Just how many sports talk radio stations does one area need? what does this make? 4 in the Tampa Bay area. Yeah it's FM but really.
I'm sure 1010am will eventually change formats. They'll have no local coverage, so it brings it back to three.
The big difference is 620WDAE has had it's way with the ratings because the signal for 1010am was crap and the content on 1040am was terrible.
This is the first real challenger to DAE. That makes it interesting for me. I'd watch closely on 98.7...as soon as the contracts are up for the Bucs, Bolts and Rays - I'd expect them to aggressively pursue.
The good thing for us who listen to SportsTalk in the area is that competition will make them better.
I felt DAE was getting a little stale with their fat cat status as a "flamethrower". Now they actually have to work for listeners again.