From ProFootballTalk.com: http://www.profootballtalk.com/rumormill.htmUNCLE RICO IS MADDEN'S COVER BOYTerry McCormick of the
Nashville City Paper reports that Titans quarterback
Vince Young will grace the cover of Madden 2008, the only NFL-licensed football video game.
Young is the first one-year player to appear the cover of the game. In past seasons, a Madden curse has been tied to players who have gotten this "honor." Guys who suffered injury or ineffectiveness in the season on which they appeared on the cover of the most popular football title include Daunte Culpepper (2001, for Madden 2002), Ray Lewis (2004, for Madden 2005), Donovan McNabb (2005, for Madden 2006), and Shaun Alexander (2006, for Madden 2007).
Ever since Electronic Arts locked up the exclusive NFL license, we've regarded the cover shot as a waste of money. But with the powers-that-be now apparently shifting to an up-and-coming player from an up-and-coming team, the move might motivate some Titans/Vince fans who have never bought the game to give it a try -- and it might prompt some Titans/Vince fans who realize that the game isn't that much different from year to year to break out the $50 bucks or so to get the latest version of it.
Recently, the Madden franchise has linked the player on the cover to some type of innovation to the game. With Ray Lewis in Madden '05, there was a renewed focus on defense. With Donovan McNabb in Madden '06, the passing game got an overhaul. With Shaun Alexander in Madden '07, the running game was tweaked.
So maybe the selection of Young was influenced by the addition of, say, a Wonderlic exam to the pre-draft activities.