umm, I didn't say it was a cash cow for the NFL, I said it was a cash cow designed to milk money from NFL fans. In this case, it is the cable/satelite companies doing the milking...
either way, someone is making cash.
Isn't that the puspose of all businesses? I don't begrudge any well run business that provides a quality product from making a little cash. I love the NFL and my TV provider rocks, both give me great entertainment/enjoyment value for my $$