...when you produce a product specifically for a certain race I believe it leads to divide.
So now black hair products, straighteners, and cosmetics for dark skinned people lead to a divide?  If there is a demand for a product, supply it.  That's called free enterprise. ÂÂ
People are confusing Diversity with divisiveness.  These BET awards are celebrating the acheivements of Black entertainers
in the US.  Would any of those recipients have been able to accomplish what they achieved if they lived in Nigeria or Somalia?  They only have the success (and the awards) because of the freedom and equality that does exist here in the US.  If anything these awards are Non-divisive in that they celebrate the opportunity that the US has given them, therefore it celebrates something we all share, regardless of race or language.
but i get it, whatever sells.
That is the only thing that should matter.  Nobody is forcing you to watch BET.  Nobody makes you buy black hair care products or cosmetics for fair-skinned people or spanish language cookbooks or woks or guava flavored sodas.  But all these things are part of diversity, free market diversity that gives us the freedom to choose and I see nothing divisive about it.
Freedom of choice is not divisive.