My Dad was holding onto his GE stocks (that my grandfather left when he died) when the stock was 30+. I told him to sell because I thought the economic 911 was going to occur. But he said he loved the dividend. But who cares what the dividend is if the bottom falls out of the stock? And, unfortunately, it did. And to top it off, they recently cut their quarterly dividend from 31 cents a share to 10 cents a share. It was the first cut in 71 years. I felt bad but what else could I do? He wont listen to me.
So their Div yield isn't 12%, it is more like 3.8%.