All the Bucs need is a USC RB (who isn't even really a RB) that only averages 500 yards rushing per season and a QB who throw 700 times in a season because his defense sucks... That's how you get on MNF. STAR POWER!!
Absolutely true, just look at how networks market any game (even non-nfl games.) It's the same formula in nearly every ad: Player X and Team Y meet Someone and the Somebodies in a battle of Adjective Z. For example, "Adrian Peterson and the Vikings face LaDainian Tomlinson and the Chargers in a battle of the NFL's best running backs, Sunday night at 8" or "Jake Delhomme and the Panthers look for revenge against Kurt Warner and the Cardinals tommorrow night at 9", etc.
That being said, I'm still at a bit of a loss over why so many people are up at arms over the Bucs not being on primetime. It's as if some people are more concerned about national perception of the Bucs than they are with the actual performance of the team.
I realize that being at a primetime evening game can be very excitement due to the buzz (literally and figureatively) at RayJay, but there's no guarantee that it would be a home game - and for those that have to get up early to work the next day (most everybody that can afford tickets) an earlier start is more convenient.
A team that plays Sunday or Monday night games also has much less time to game plan for the following week, and players have less time to recover - both of which are an advantage for the next opponent. Put that together with flying under the radar, other teams possibly having a letdown - or at least not getting quite as up for the Bucs if they were more well known, and in my opinion not being on primetime is not a bad thing.