Welcome, Guest
Pewter Report  >>  Boards  >>  The Red Board (Moderators: 3rd String Kicker, PRPatrol)  >>  Topic: Honey Badger..........Welcome to Phoenix « previous next »
Page: 1

michael89156

******
Hall of Famer

Posts : 11962
Online
: May 06, 2013, 12:00:43 AM

Newspaper ad plays on Mathieu's troubled past



 FOX SPORTS ARIZONA 

  Published: Sunday, May 05, 2013



 Tyrann Mathieu has had his share of troubles, most notably getting dismissed from LSU just before the 2012 season for repeated failed drug tests (it was reported that he told NFL teams that the number of positive tests was in the double digits).

The Cardinals spent a third-round pick on the defensive back dubbed "Honey Badger" in last month's NFL Draft in hopes that he's straightened himself out and can be the player who was a Heisman Trophy finalist in 2011 rather than the one who couldn't stay clean long enough to stay on the field.

And while most of the Arizona fan base has embraced the pick as a story about a second chance, a head shop in the Phoenix area has ... well, it's taken a different route, placing the following ad in this week's edition of the Phoenix New Times:








Funny? Tasteless? Your call. Based on Twitter commentary, the reaction seems split.

For his part, Mathieu has not commented on the ad, so his take on it is unknown. But that didn't stop it from going viral Sunday morning and thus doing exactly what it was intended to do. The ad has almost certainly paid for itself, so there's no arguing the business strategy; the question about whether openly mocking/inviting a recovering 20-year-old is an appropriate part of a business strategy is a slightly more ambiguous one.

Lord Jenkins

******
Hall of Famer

Posts : 5254
Online
#1 : May 06, 2013, 02:08:38 AM

Can they use his image? Legally?


Beatles123

******
Hall of Famer

Posts : 9146
Online
#2 : May 06, 2013, 06:41:34 AM

Well, we played our fair share of jokes on Testaverde.

Anyone remember the "Vinny thinks this sign is Orange!" Billboard? :D

This space for rent....*sigh* I trusted you coach.

Bucs N Beers

*
Hall of Famer
******
Posts : 3780
Offline
#3 : May 06, 2013, 08:08:40 AM



Green Right Slot, Albacore 3 Y Quesadilla

BucNY

******
Hall of Famer

Posts : 7802
Offline
#4 : May 06, 2013, 08:51:53 AM

The ad did what the creator intended, got a lot of attention. Sure it was classless and childish but I'm sure more profit will make the person happy.

\\\\\\\"This forum needs a poster like BucNY now more than ever\\\\\\\"
      - Everyone

DerekPHFD

**
Rookie

Posts : 54
Offline
#5 : May 06, 2013, 05:28:43 PM

I personally think this is hilarious.
Page: 1
Pewter Report  >>  Boards  >>  The Red Board (Moderators: 3rd String Kicker, PRPatrol)  >>  Topic: Honey Badger..........Welcome to Phoenix « previous next »
:

Hide Tools Show Tools