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May 20, 2008 @ 6:40 am
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Pewter Report Announces Frequency Change

Written by Hugh
MacArthur
Hugh MacArthur

Hugh
MacArthur

President E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Pewter Report will be changing its publishing frequency from 12 issues per year to 10 effective immediately. The May Post-Draft Issue will be mailed this week, but there will no longer be issues in June and August. President Hugh MacArthur explains the frequency change in this article.

I’d like to announce a change in the way Pewter Report is going to deliver Bucs-related content going forward. As many subscribers know, we have been investing heavily to build the best media Web site following any team, anywhere – PewterReport.com.

We have added substantial audio and video content, and have added to our team by hiring beat writer Charlie Campbell, as well as Emily Gagnon for our video stories. We will deliver more content in print and on the Web in 2008 than ever before.

One of the things I noticed in developing the content delivery strategy with Pewter Report management was that we seemed to have too many issues of Pewter Report on an annual basis.

While 12 issues for 12 months has a nice ring to it, in reality, the June and August issues have always been problematic. May is the Post-Draft Issue and July is the much-awaited Training Camp Issue. In between, June is a veritable desert in terms of worthy topics to include in print. We cover mini-camps and any other timely news in detail on PewterReport.com. Putting the same information in print feels redundant.

Similarly, August is a dry spot for print news, as it comes between July’s Training Camp Issue and September’s Season Kickoff Issue. News comes out so rapidly in training camp that our daily August coverage is best suited to be on PewterReport.com.

Therefore, beginning in 2008, we are moving from a 12-issue per calendar year print format to a 10-issue format effective immediately. I understand that some subscribers may question this move, but let me try to address your concerns up front. As a subscriber, you WILL receive the full number of allotted issues on your subscription. You signed on for a certain number of issues and you will receive ALL of them. You just won’t have to renew as rapidly!


This move has nothing to do with cost reduction. In fact, I anticipate that the Training Camp and Season Kickoff issues may well be bigger, so I am not planning or counting on a reduction of total pages in the magazine.

Moving from 12 to 10 issues is reflective of our strategy at Pewter Report that development of more and better on-line content is the key to building the best Bucs content distribution model for our subscribers. There will be more stories than ever, and more Pewter Insider stories on PewterReport.com in 2008. We also will do more chats, podcasts and videos.

So welcome to the ever-evolving Pewter Report and Pewter Report.com. As we celebrate our 20th year with subscription specials, unique events, contests, and new prizes for subscribers, I want to thank each and every one of you for continuing to support this endeavor.

Because of you, the newspapers have real competition in the Tampa Bay market, and this is a competition we intend to win!

Regards,

Hugh H. MacArthur
President, Pewter Report

Want the inside scoop on the Tampa Bay Buccaneers' 2008 offseason plans? Want to find out who the Bucs are targeting in free agency and the NFL Draft this year? Subscribe to PewterReport.com's Pewter Insider by clicking here.

WATCH Pewter Report's Scott Reynolds and Jim Flynn on select Sunday nights at 11:30 p.m. on Sports Zone with Al Keck and Tom Korun on ABC Action News in Tampa Bay for Bucs game highlights and the latest Bucs news. And for the best local coverage of Tampa Bay sports and Tampa Bay news, check out ABCActionNews.com.

LISTEN to Pewter Report's Jim Flynn each Monday morning at 8:30 a.m. on the Pewter Pulse with Dan Sileo on WDAE 620 AM The Sports Animal, and catch Pewter Report's Scott Reynolds each Wednesday afternoon at 5:00 p.m. on the PewterReport.com Buccaneer Blitz with Steve Duemig on WDAE 620 AM The Sports Animal.

 

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