The Rams are the smartest choice they could have possibly made. Brilliant.You are trying to not only get a national fan base to get to know the new "big market" team, but also local southern cali residents.I live in Orange County, CA. I know I will have a greater interest in this than any other team (excluding the Bucs) because I flat out don't know enough about the Rams anymore. Tuning in will help build player recognition, storylines etc instantly. It will make them more relate-able to all, but especially locally. This will be like reading Cliff Notes before a big test.Smart on all accounts, they got this one right.
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