They did the right thing for the NFL. Which is what they always do.I wouldn't say they "turned down cash". And I don't think there was any "moral reasoning" involved. They just don't want to hear liberals whine. And another commercial from another paying advertising customer will take its place. So no harm done to the bottom line. So basically, they'll make the same amount of money and not have to deal with anyone whining about a pro-gun ad - because you know someone would. Sounds like a win-win to me.Not trying to be a "hyper realist". Just don't understand why people care when corporations make choices that they perceive to be in their best interest.
I agree 100% with your take, but I think what has most people rolling their eyes is that once again the NFL is showing they don't have a pair. The core demographic for football is men yes? Men who want to see men be men and play with controlled violence? Just how long before the lustre begins to wane when it becomes apparent the game is being controlled by a bunch of candy assed p*ssies?From a business perspective the NFL needs to learn there is something to gain by demonstrating you actually have a set of core principles and are willing to stand up for them.
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