With great wins comes great visibility … or something like that.

A five-game winning streak has Tampa Bay smack in the middle of the NFC playoff picture and the NFL wants to get more eyeballs directed toward quarterback Jameis Winston and the upstart Bucs.

For the third straight week, the league announced it is flexing an upcoming Tampa Bay game into a more favorable time slot. Kickoff for Week 16’s road date against the New Orleans Saints has been moved from 1 p.m. to 4:25. The same move was made for this past weekend’s home game with New Orleans, as well as this week’s away game in Dallas was flexed to Sunday Night Football.

The league did not make any other scheduling moves in relation pushing the Christmas Eve Bucs-Saints battle back to 4:25. The majority of that week’s games are being played on Saturday rather than on Sunday, which is Christmas Day.