Just how much has Tom Brady helped the Bucs’ fortunes when it comes to franchise value? Brady has helped the Bucs a lot on the field, as Tampa Bay won Super Bowl LV in 2020. Last year, Brady helped guide the team to a franchise-best 13-4 record. But off the field, Brady hasn’t helped the franchise as much as you might think.

Forbes came out with its annual franchise valuations on Tuesday and the Bucs ranked 24th out of 32 NFL teams at $3.675 billion. That’s behind the Chiefs ($3.7 billion) and ahead of Carolina ($3.6 billion). The Bucs had a 25 percent increase in their franchise value from a year ago when the team’s value was $2.9 billion, according to Forbes.

The team’s $62.3 million operating income was the lowest in the league, just ahead of the Bills at $83.4 million, and the Lions at $88.6 million. Tampa Bay’s debt/value amount is just 5 percent. Only 10 teams had a smaller debt/value number.

Bucs Have Second-Highest Valuation In NFC South

Tampa Bay had the second-highest valuation of the NFC South teams. Atlanta ranked 16th with a $4 billion valuation. New Orleans was last in the NFC South with a valuation at No. 26 of $3.575 billion.

As usual, the Cowboys, whom Tampa Bay will face in Week 1, ranked first with their franchise valued at $8 billion. The Patriots ($6.4 billion), Rams ($6.2 billion), Giants ($6 billion) and Bears ($5.8 billion) round out the Top 5 teams in terms of franchise value. The bottom five were Jacksonville ($3.475 billion), Buffalo ($3.4 billion), Arizona ($3.27 billion), Detroit ($3.05 billion) and Cincinnati ($3 billion).