For years, I’ve maintained that teams should throw against Coach Todd Bowles’ defense on first down. Bowles emphasizes run defense on these plays, often deploying his 3-4 personnel regardless of the offense’s alignment or personnel. A 3-4 setup features three defensive linemen, two outside linebackers, and two inside linebackers, making it better suited for run-heavy situations. This alignment isn’t ideal for pass coverage due to the personnel that is utilized, as the defensive linemen and outside linebackers are best at getting upfield. You don’t want to see players like Yaya Diaby, Haason Reddick, Anthony Nelson, and Chris Braswell covering in space, except for an occasional surprise drop.
The Patriots came in with a targeted plan for their first down plays against the Bucs, employing a simple numbers game. They started in Shotgun formation with both 11 personnel (1 RB, 1 TE, and 3 WRs) and 12 personnel (1 RB, 2 TEs, and 2 WRs) to gauge our defensive response. What did we do? That’s right—we rolled out our 3-4 personnel, which gave the Patriots a passing advantage. The defense would either drop one of their non-coverage outside linebackers into coverage or rush all five on-ball players (potentially blitzing another), creating a lot of room for the offense to exploit.

First Drive – First Down Alignments – 12 Personnel vs 3-4
The first play resulted in an 8-yard pass in a sweet spot that the Patriots targeted 5 or 6 times throughout the game when facing this 3-4 alignment on first down.
The Patriots’ second drive began from their own 5-yard line, where they needed to play it carefully to gain some yards on the ground. They managed to secure three first downs, but not due to successful first down plays. They came out in 13 personnel (1 RB and 3 TEs) and ran for just 1 yard on their first 1st down. The next two first down plays were out of 22 personnel (2 RBs and 2 TEs) and 21 personnel (2 RBs and 1 TE), both resulting in no gain. However, they were setting up something big.

Second Drive – First Down Alignments – 21 Personnel vs 3-4
On the first down play of the Patriots’ third drive, they returned to 21 personnel, maintaining the same look from their previous drive. Knowing we’d likely play single high man defense, as we had before, they executed a play-action pass and got their speedy receiver to beat Morrison on a crossing route and up the field for a 72 yard TD pass, tying the score, 7-7.

Third Drive – First Down Alignments – 21 Personnel vs 3-4 – Result… TD Pass
Later on, when the Patriots started with the ball in the second half, they again, came out in Shotgun 11 personnel. We still rolled out our 3-4 personnel, but this time, rolled Anthony Nelson back, pre-snap. See below.

Third Quarter – First Down Alignments – 11 Personnel vs 3-4 – Result… 18 yard Pass to sweet spot of defense.
This was an adjustment we made at halftime to them coming out like this on first down. The problem is, we’re still not matching their personnel by dropping our OLB into coverage. The solution should be to match their 11 personnel with Nickel personnel. You take out a defensive linemen and bring in an extra defensive back. Now you have a slot corner, Parrish, playing the curl zone Nelson would be in. The Patriots took advantage of these numbers multiple times throughout the game.
This strategic approach highlights the effectiveness of the Patriots’ game plan against the Bucs and underscores the need for adjustments from our defense. In the first half alone, the Patriots went 4-6 for 93 and 1 touchdown when throwing the ball on first day. Versus, 6 runs for 5 yards on the ground on first downs. The Bills and Rams would love to throw the ball on first down all game if this is the look we give them all day.
The solution should be to match their 11 personnel with Nickel personnel. You take out a defensive linemen and bring in an extra defensive back
Great post.
The sentence above highlights the "simplicity" of basic football. IF you run the ball you can create a dilemma for the defense. The 72 yard TD pass is play action on 1st down and the threat of the run - because of formation, down and distance and scenario - sucks Smith right out of his primary responsibility (deep help for a ROOKIE).
This is why you hear coaches and players say "establish the run." It is converted to "mindlessly running into the line" by passing advocates, but the phrase means BALANCE. Its just that there are often more running opps early (score and d&d).
You also hear passing/analytic types deride running on 2nd and long as "playing for 3rd down" when its balance and down and distance that are the aim
The reality is the two things (running and passing) compliment each other. IT IS ALOS TGRUE THOUGH that IF the Patriots miss on all those low percentage scores the New England press and fans are calling for McDaniels head lol. "why the hell did he keep running it!"
A few years ago the run game was DEAD in the NFL. Pass, pass and pass . . . The running game is back though because the league is constantly in flux, offenses trying to change up against defensive tendencies.
Last season, a mostly healthy Bucs line won in the trenches CONSISTENTLY. This season (so far) a mostly unhealthy line has been unable to win in the trenches. We've still been finding ways to win. Its a tough way to win though. One game end like the the Texans game, the other like the Patriots game. Your QB gets hurt . . . done.
Here's a few stats about our play in the trenches:
2025 run game (rushing yards per game) - ranked 25th at 100ypg
2024 run game (rushing yard per game) - ranked 5th at 147 ypg
almost 50 yards of difference
2025 run game (rushing yards per attempt) - ranked 24th at 4 ypa
2024 run game (rushing yard per game) - ranked 3rd at 5.2ypa
ranked 21 spots lower
That is NOT play calling. That is:
Irving > White
Goedeke > Hecht
Mauch > both Gs (combinedlol)
health(ish) Wirfs > no knee Wirfs
Barton better at C
Kieft > no one
The only meaningful connection to play calling is that our current run game is 1st page of the book where our success in 2024 had Coen going way back to the index!
And that when you ruin that poorly, your offense is cut in half. You can win with half an offense maybe when you have the GOAT or Mayfield playing like an MVP, but when you do not?
Run game still matters . . we ran BETTER against the Pats AND we should have run more. Coen likely runs on two down 3rd and 3, but that is also partly because the O-line/run game is the strength of the 2024 offense. It is the WEAKEST LINK so far
