With the increase in cap space and the way contracts are front loaded now, Licht has the strategy right - just keep bringing in talented players on team-friendly contracts - but has come up short on execution. So forget the "we overpaid..." talk this offseason (unless it's a god-awful contract like the Panthers' Matt Kalil AKA Speedbump). We can afford it (Lawrence...Ziggy...Bennett + a CB).
Incredibly, six of the top 10 2017 spenders in free agency, a period formerly reserved for desperate teams to throw money at anyone, made the playoffs: the Patriots, Titans, Rams, Vikings, Panthers, and Jaguars (who spent $20 million more than any other team).
Before the cap rose, the book on NFL free agency was that it was usually a bad idea. Sports Illustrated wrote just three years ago that some big-spending teams had learned that “shelling out cash to players who are nearing their 30s can end up backfiring in spectacular fashion.” That has changed—and quickly.All the room to spend has changed the way teams think about money. Multiple league executives, coaches, and experts told me that it is changing the way teams are built at an unprecedented pace and turned free agency from a last resort into a legitimate team-building strategy, like it has in other sports. Except, unlike the NBA, which had its massive cap spike two years ago to much fanfare, the NFL’s spike has been gradual. That means if you weren’t paying attention, you might not have noticed that the game changed.
“I can distinctly remember the days when it was almost every year, you had to let people go because of money,” Los Angeles Rams general manager Les Snead said. “Nowadays, I don’t ever remember thinking, ‘Uh-oh, we’re up against the books here.’ Now, it’s more of a strategy. ‘If we keep this guy, what does it keep us from doing?’ It’s not, ‘Hey, we’ve gotta do some things just to get legal.’ I think that’s what has allowed you to make, let’s call it ‘strategic football decisions.’”
FULL ARTICLE: https://www.theringer.com/2018/1/9/16867564/playoffs-salary-cap-free-agent-spending-jaguars-eagles-patriots
